A business owner once said “I know that 50% of my advertising is working. The problem is that I don’t know which 50%.”  Every month billions of dollars in advertising is wasted.  It’s extremely difficult to measure what works and what doesn’t.  That’s because no advertising medium exist in a bubble.  The advertising you do on radio can impact the response rate of a Facebook post.   A Billboard can tap into the branding message you establish in your TV ads.

There are three things you need to consider when evaluating the effectiveness of your advertising.  I call them the Big 3:  Right Medium / Right Frequency / Right Message.  When you speak to the right audience, with enough frequency over time, and communicate a relevant message , your advertising will work.

Do you want to learn more about the Big 3?  Right Medium,  Right Frequency,  Right Message

Carol Schaudt

Sales Manager