Buying Cycle

Every product or service has a buying cycle.  There are three main stages the buyer goes through before making a purchase: Thinking Phase, Shopping Phase and Buying Phase.  

The length of the buying cycle of your product or service will determine what strategy we would recommend.  In a short buying cycle, a person could go through all three phases of the buying cycle in hours.  If you are deciding where to go for lunch, you are in a short buying cycle.  In a long buying cycle, a person might be in the thinking phase for a couple of months to a couple of years.  If you are going to remodel a bathroom, chances are you’ve been thinking about it for quite a while before you start to actively shop for contractors.

The advertising strategy you should use differs greatly depending on the length of the buying cycle.  To receive a customized proposal specific to your business, click here.