Advertisers often overlook impact of the “frame” that surrounds their advertising message. In a recent survey, HOPE 107.9 fm listeners were asked “When you listen to HOPE 107.9 what emotion or emotions do you feel”. The number one answer was HOPEFUL, followed by ENCOURAGING, and JOYFUL. That is the frame of mind our listeners are in when your ad comes on the air. If you are selling security alarm systems then something like news talk (where people are anxious, frustrated or fearful) might be a better frame for you. If you would like your advertising message to reach people in a positive frame of mind click here.