The starting place for determining the best media choices is to identify your target audience (please don’t say everyone). Look at your current customers. Who are your best customers? Target media options that will reach people like them.
At HOPE 107.9 fm we reach women. 62% of our audience is female. And 62% of those females are age 25-54. That is very important because 85% of all consumer purchases are influenced by women. That makes HOPE 107.9 fm a wise choice for advertising.