Right Frequency

How often should your message reach your target audience?

No matter who you are trying to reach, I guarantee their memory for your ad is short.  How often you communicate your advertising message is called “frequency”.  How much frequency you need depends on the buying cycle of your product or service.  A short buying cycle should have high frequency over a shorter period of time, while a long buying cycle can benefit from a lower frequency over a long period of time. Whatever you do, don’t make this mistake or you will be throwing money down the drain.

If the advertising media you are considering hits your target audience, then you must dedicate enough budget and time to allow it to work for you.